Can you ever get away from advertising?

No traffic sounds disturbed the lull of Rameswaram except the occasional tinkle of a bicycle bell. That changed when a new Tamil movie came to the roofless movie theatre. A boy rode the lanes of the island pumping the peddles on his bike with a loud speaker at the back. The blast of alternating music and a movie announcement sent me to the beach, reeling for cover but the ubiquitous sound followed me.

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